The next blog in our Innovation Series comes from Urvashi Bhagat who is making a turning point in the history of nutrition by making important discoveries on interactions and imbalances of lipids, antioxidants, and phytochemicals in manifestation of a number of medical disorders.
BluePointe: Who do you look at as the most influential businessperson of our lifetime? What ideals have you tried to assimilate in your work?
Steve Jobs in my view is the most influential businessperson of our time. He gave us people-friendly, superiorly functioning, and aesthetically pleasing Mac computers and the iPhone family of products. Then he seamlessly integrated the daily necessities, e.g. phone and music, and brought them to perfection in his machines. These machines impact everyone around the world and every aspects of our daily lives.
BluePointe: Can you give me an example of a time when you saved a sinking ship by being innovative?
Our tailored lipids are a great example of saving a sinking ship by innovation. Public health has been a sinking ship. Despite advances in medicine, 50% of the world’s population suffers from chronic and infectious diseases. Lipids influence health at the foundation by affecting structure and function of cells. Improper lipid intake is associated with 80% the disease burden. Neither are foods including oils predictable in lipid content nor can the public formulate them due to complexity, mass misinformation, and disinformation in the lipid art.
I solved this problem by inventing tailored lipids by age, gender, and diet type. My company owns patents on tailored lipids in many countries. It is an inexpensive solution to many public health issues.
BluePointe: Why do you think innovations succeed or fail?
Innovations fail primarily for two reasons: poor implementation and poor adoption. When the converse is true the innovation succeeds.
Poor adoption happens when the product is not well-designed, is not user friendly, public education is inadequate, and when the product fails to rise above the misinformation.
Poor implementation happens when passion and skill among the leaders is missing and innovation is not properly backed financially. Strong patents help draw capital for implementation, and the limited exclusivity helps squash misinformation.
BluePointe: If you had only $1 today, how would you use it to create massive wealth using the principles of innovation?
Massive wealth is not what I strive for; massive public benefit is what I strive for, which in turn creates massive wealth.
The principles of innovation are:
Convert problems to ideas
Implement well
Propel with passion
Stimulate adoption, and
Leverage to enhance and sustain the innovation
Reduced suffering from diseases increases productivity, per capita income, and taxes earned by governments. My company’s lipid innovation will create massive wealth for societies and nations, by being highly beneficial to masses.
Do you know someone making an impact on the world through innovation and entrepreneurship? Let us know and we’d be glad to interview him or her for our blog!